Sales of computer games and games consoles are booming according to the latest industry figures.
A new report by retail analysts Verdict Research says new product launches have been behind the ‘exceptional performance’ of the £3.4bn market.
It adds the March launch of Sony’s PS3 provided the market with a substantial boost, while demand remains strong for Nintendo’s Wii.
The report said that the Xbox 360 is still a popular buy, as are handheld consoles from Nintendo and Sony.
Looking at the electronics market as a whole, Verdict says that customers are buying larger screen televisions.
In 2006 32in screens were the most popular but so far this year 40in flat panel TVs have been the most widely purchased.
There has also been a boost for electrical retailers who have coordinated their online and stores offer so that they work in unison.
‘Click and collect’
James Flower, Retail Analyst at Verdict said: ‘Shoppers are responding positively to facilities that allow them to reserve or pay for their goods online before heading to a store to collect it.
‘These click and collect services bring together the convenience and value of online retailing with the immediate gratification of store shopping.
‘While Argos sees itself as a pioneer of such services, its model is now being copied by competitors. PC World, Currys, Comet and Jessops all offer similar services while Tesco also now allows customers to pick up online purchases in selected stores.’