Consumer power sees the Cadbury Wispa back on sale today after a four year absence.
Loyal fans of the chocolate bar have been campaigning hard for its return, setting up hundreds of ‘Bring Back Wispa’ campaigns and online petitions, creating blog sites and fuelling online discussion across Facebook, Bebo, YouTube and MySpace.
Facebook now plays host to 13,799 Wispa fans campaigning across 93 different ‘Bring Back Wispa’ groups.
Cadbury’s spokesman, Tony Bilsborough says: ‘We have been bowled over by the overwhelming online demand to bring back Wispa.
‘We have noticed the web interest for some time and the consumer passion has undeniably swayed our opinion to re-launch Wispa.’
Museum of Brands
Robert Opie the historian and founder of Museum of Brands, where there is currently an exhibition celebrating 50 years of Which?, said that Wispa was benefiting from the trend in nostalgia.
He said: ‘We have a great affection for the treats of our youth. Knowing that a much-loved brand from our past will be making a comeback is bound to titillate the memory buds.’
Wispa was first introduce in 1981 and discontinued in 2003.
The relaunched bar will be called Wispa Classic and will cost 42p with Cadbury limiting the launch to 23 million bars.