Which? uses cookies to improve our sites and by continuing you agree to our cookies policy

Brits splash out almost £400 on festive gifts

And women are more generous than men


A Christmas giftwrap

Britons spend an average of £384 on Christmas presents, buying around 18 gifts each, research shows today.

Women are more generous than men when it comes to festive spending, splashing out an average of £412 on presents, compared with men’s £355, according to high street bank Halifax.

They also tend to buy more presents, with women purchasing around 22 gifts each, while men buy an average of just 15.

But men are more likely to spend more on a single item, claiming they would pay £299 on average for a single gift, while women would only spend £204.

Last minute shopping

Unsurprisingly people spend most on children at Christmas, with 40% of the 1,000 people polled saying they splashed out most on children, while 27% said they spent the most on other members of their family.

Just over a third of people set a budget for Christmas spending and nearly
3-quarters of people claim they manage to keep to it.

4 out of 10 people don’t start their Christmas shopping until December, although 7% admit they begin in January, while 10% start in September, 13% start in October and 24% begin in November.

And men are more likely to leave their Christmas shopping to the last minute, with 47% admitting they don’t start until December, something just 30% of women do.

© The Press Association, All Rights Reserved

Back to top