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Millions set to book holiday early

Survey says 12 million will book by March

Nearly 12 million people are set to beat post-Christmas gloom by booking a holiday between now and the end of February, it was revealed today.

And 14% of those looking to get away intend to spend more than £1,000 per person for their trips, a survey from Sainsbury’s Finance said.

As many as 23% of the early bookings are likely to be made in the next few days, with people spending an average of £655 per person.

Early booking

Londoners are most likely to get in on the early-booking act, followed by those in northern England, the survey found.

Scots – possibly waiting for better bargains later – are least likely to be booking now, with only 17% intending to buy a break by the end of February.

People in the East Midlands and East Anglia are almost as reluctant to commit themselves, with only 18% of residents in these areas planning early bookings.

The survey, of 1,001 people, also found that 28% of the early bookers plan to buy travel insurance through their travel agent or the company selling them the holiday rather than shopping around.

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