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Mobiles used more for photos and downloads

Orange reports surge in picture messaging

Mobile phones are increasingly being used for services other than calls and texts, a new report says.

A study of 15.4 million Orange customers revealed a 37% increase in picture messaging since May this year.

Customers uploaded more than a million photos from their mobile handsets on to online photo albums in August alone, Orange said.


Music downloads to mobile phones are up 15% since May while the volume of games downloaded is up 3.4%, Orange found.

Text messaging continues to grow in popularity, with Orange recording a 25% increase in the number of texts sent by its customers in the past seven months.

The figures come from the Orange Digital Media Index which is based on analysis of usage data from 15.4 million of its customers.

Mobile role

Orange director of portals Matthew Kirk said the role of the mobile phone was changing.

‘Coupled with mobile operator tie-ups with social network brands such as Bebo, mobile phones are quickly providing customers with yet another way of connecting with others in the way that text messaging did 10 years ago,’ he said.

Orange said accessing the internet via mobile phones was also becoming more popular. The network’s own site Orange World received 2.34 million monthly visitors in the past year.

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