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Supermarket brings back caviar

Waitrose uses sustainable stocks

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Waitrose is way ahead of its rivals for customer service

Caviar is making a comeback at a food chain which dropped the delicacy a decade ago.

Waitrose stopped selling caviar amid concerns that the Caspian Sea sturgeon population was facing extinction.

After a 10-year absence, it is now launching a sustainable caviar produced by farmed sturgeon in time for Christmas.

The most expensive type of caviar on sale at Waitrose will cost £800 for a 250g tin. A 50g tin of traditional caviar will set shoppers back £80.

Fish farms

The sustainable caviar comes from Maison Prunier, which has been producing the luxury product from fish farms in Bordeaux for more than a century.


For a tin of the most expensive caviar

The fish eggs are produced by Siberian sturgeon.

Waitrose specialist fish buyer Jeremy Langley said: ‘There will always be a foodie audience who want to enjoy the finer things in life, especially at Christmas – but it is only now that we have been able to find an ethical source for our caviar.’

The delicacy is launching at 15 Waitrose stores in London. The £800 tins of caviar will be the food chain’s most expensive available food item.

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