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John Lewis to get more fashion savvy

New JL Womenswear is bid for younger shoppers

Model wearing clothes from new JL collection

John Lewis is stepping up its clothes collection in a bid to attract younger, more fashion-savvy shoppers.

It has enlisted the help of Florence Brudenell-Bruce to pose for its latest women’s range.

The young model and girlfriend of F1 driver Jenson Button appears in publicity for the department store’s own-brand women’s collection alongside St Trinian’s actress Antonia Bernath.

The new JL Womenswear collection will include citrus colours and nautical styles inspired by the latest catwalk shows.

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