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UK householders ‘cleaning less often’

But men are doing slightly more, says survey

Consumers are adopting a low-maintenance approach to cleaning by tackling domestic chores less often, a report out today said.

People in the UK clean their homes on average three times per week compared to four times in Italy and 3.8 in Spain, researchers Datamonitor found.

The UK figure has dipped from 3.2 times per week in 2001 and is predicted to fall further to 2.8 times by 2011.

Hard wood floors

More homes now have hard wood or laminate flooring which reduces the need for some types of housework, the report said.

But money spent on laundry and household cleaning products in the UK was the highest of all eight countries surveyed by Datamonitor at an average £66.27 per person in 2006.

That compares to Germany at just £34.62 on average and Italy, which has the second lowest annual per capita spend at £41.56.

Men ‘doing more’

Men are doing a greater share of housework and cleaning across all countries surveyed, Datamonitor found.

In the UK, women now do the housework on 63.6% of occasions compared to 65% in 2001.

Women in Sweden currently tackle the housework on 69.2% of occasions compared to Spanish women at 66%.

Washing machines

People will use their washing machines less often in future to reduce water consumption, Datamonitor predicted.

But ironing is on the increase as householders tackle the chore more often although they do less each time.

‘Across Europe and the US, the number of ironing occasions performed by the average adult each week is rising. This is despite the fact that ironing is the most disliked of any household task,’ the report said.

Ironing is the most disliked of any household task



In the UK, people iron clothes on average 2.2 times per week compared to Italy at 2.9 times and Spain at 2.8.

Datamonitor’s report is based on a survey of 4,500 consumers across the following countries: France, Germany, Italy, Holland, Spain, Sweden, UK and the US.

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