Tate & Lyle is converting its sugar to Fairtrade, it announced today.
Granulated white cane sugar will be the brand’s first product to be Fairtrade accredited.
Tate & Lyle’s move is the biggest ever switch to Fairtrade by a UK company.
All Tate & Lyle sugar on sale in stores is due to carry the Fairtrade label by the end of 2009.
Fairtrade Foundation executive director Harriet Lamb welcomed the move, saying: ‘In terms of size and scale, this is the biggest ever Fairtrade switch by a UK company and it’s tremendous this iconic UK brand is backing Fairtrade.’
The first Tate & Lyle sugar to be Fairtrade accredited comes from Belize.
Tate & Lyle sales and marketing director Steven Hermiston said: ‘Now, every time you buy a pack of Tate & Lyle Fairtrade cane sugar farming communities will benefit.’
The switch to Fairtrade affects the firm’s packs of sugar sold in shops.
Tate & Lyle also provides cane sugar as an ingredient to manufacturers which is not yet included in the Fairtrade conversion plan.
Fairtrade labelling was created in the Netherlands in the late 1980s.
To be Fairtrade accredited, producers must be paid a minimum price to cover the cost of sustainable production plus an extra premium to be invested community development projects.
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