Vauxhall has announced it is to revamp its distinctive Griffin symbol.
The car maker says the badge has been redesigned to give it a ‘more dynamic and contemporary look’
The revamped Griffin – shown on the right – will make its first appearance on the new Vauxhall Insignia family car, which will debut at the British International Motor Show in July.
The badge will then appear on Vauxhall cars as they’re launched.
Vauxhall Managing Director Bill Parfitt said: ‘While the new-look Griffin pays homage to our 100 year-plus manufacturing heritage in the UK, it also encapsulates Vauxhall’s fresh design philosophy, first showcased in the current Astra, and set to continue with Insignia.’
Vauxhall’s name derives from a corruption of the name Fulks Hall, the residence of Fulk Le Breant in Lambeth, south London.
Over the years, the house name changed to Fawke’s Hall, Fox Hall and finally Vauxhall, when it opened as a private park in 1661.
The Griffin was Faulk Le Breant’s heraldic emblem and hung over the entrance to what was to become the Vauxhall Pleasure Gardens.
The emblem was then used by the Vauxhall Ironworks, which retained it following its move to Luton after making its first car in 1903. The company was renamed Vauxhall Motors in 1907.