ITV has revamped the Friends Reunited website and ditched the fees members previously had to pay to contact each other.
A range of social networking tools have been added to the site to make it easier for its 19 million members to interact.
The new features include a tool to create an interactive personal timeline of what’s happening in members’ lives and connect these events to the friends who shared in them.
It’s also introduced elements found on other social networking sites – including friends lists, online photo albums and a personalised homepage showing friends’ news.
The new Friends Reunited site is automatically available to all existing members and enhanced privacy controls will also let members control who sees which parts of their profile page.
The head of Friends Reunited, Jonathan Clark, said:‘Our members have told us the time is right to make these changes and this is a natural evolution.
‘Social networking is still not mainstream for the over-30s and we can change that. We’ve the scale and, importantly, eight years of trust, content and relationships. These are just the first of many new features we’ll be adding this year.’