Which? uses cookies to improve our sites and by continuing you agree to our cookies policy

Google facing a new rival called Cuil

New search engine claims to be world's biggest

laptop on table being used

A new search engine has been launched which aims to rival the global dominance of Google.

Cuil, which is pronounced ‘cool’ and is an old Irish word for knowledge – has been set up by a team including a number of former Google staff.

They claim that Cuil is the world’s biggest search engine and searches three times as many web pages as Google and 10 times as many as Microsoft’s MSN.


While Google ranks searches by the number and quality of links to and from a web page, the founders of Cuil say it attempts to understand more about the content on a page and its relevance.

Results are then displayed in a magazine format rather than a list which separates results by subject and allows further searches by concept or category

Cuil also says it also does not collect data about users or their search histories

Search history

Tom Costello, chief executive and co-founder of Cuil, said: ‘The web continues to grow at a fantastic rate and other search engines are unable to keep up with it.

‘Our significant breakthroughs in search technology have enabled us to index much more of the internet, placing nearly the entire web at the fingertips of every user.

‘In addition, Cuil presents searchers with content-based results, not just popular ones, providing different and more insightful answers that illustrate the vastness and the variety of the web.’


Which? Computing assistant editor Jaclyn Clarabut said: ‘It’s good to see new search engines emerging giving consumers choice and as Cuil says it won’t collect data about users or their search histories, consumers concerned about privacy might want to give it a try. 

‘But as Google has nearly a 90% share of the market in this country, Cuil has a lot of work to do to win users.’

Back to top