Which? has announced that Mike Clasper is to be chairman of the organisation’s commercial arm.
Mike, 54, who is a CBE, has also recently been appointed chairman of HM Revenue and Customs and is currently a non-executive director at ITV.
His most recent role has been as an operating managing director at Terra Firma Capital Partners and he was previously chief executive of BAA.
He will head Which? Ltd – the publishing arm of Europe’s largest consumer organisation.
Mike Clasper said: ‘I am very proud to be associated with such a trusted brand that needs no introduction. For more than 50 years it has fought in the corner of consumers, not afraid to take on some of the biggest names in business on their behalf.
‘I very much look forward to working with Which? and in particular on the massive potential for getting its invaluable and independent advice to an even wider audience online.’
Building the brand
Which? chief executive Peter Vicary Smith said: ‘I am absolutely delighted that Mike will be joining us. Getting someone on board with his skills and experience is a major coup for Which?. His CV speaks for itself.
‘His wealth of experience will be vital to us in building our brand and moving even further into the digital age.’