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TomTom launches new Go Live sat navs

TomTom unveils Go 940 Live and Go 540 Live

The range-topping TomTom Go 940 Live

The range-topping TomTom Go 940 Live

TomTom has released details of its new sat nav devices, which can update traffic data every three minutes.

Prices start from £299.99 for the TomTom Go 540 Live, rising to £449.99 for the range-topping TomTom Go 940 Live.

Each TomTom sat nav includes its own embedded SIM card, which allows regular updates on traffic and routing information. This comes as part of the £7.99 Live service subscription – but each unit comes with three months’ free trial, and ‘early adopters’ will also benefit from free fuel incentives worth up to £50.

TomTom subscriptions

TomTom Live subscribers get access to the pioneering IQ Routes technology, which uses data from Vodafone users to track traffic flows across the country. The data is used anonymously, but it gives real-time clues to jams and hold-ups, allowing each unit to optimise routes for each user.

Other services included in the Live subscription include Road Angel, a safety camera database which can be updated by TomTom users ‘on the fly’. Additionally, live fuel price data is provided, allowing users to select the cheapest filling station on their chosen route.

Other features include weather updates, Google local search (for attractions and tourist destinations) and TomTom Buddies. The Buddy facility allows you to find and track friends on your own TomTom sat nav and share location and messages.

New Go sat navs

The new Go range also includes standard Bluetooth connectivity, so the sat nav can work as a hands-free phone device which includes a voice recognition function.

TomTom senior vice president of UK sales Andrzej Kasprzyk said, ‘We believe the TomTom Go Live range can assist drivers in getting to their destination in the fastest and most efficient way. The device could also become a daily ‘driving companion’ that will keep the motorist informed, and put them back in control of their journey.’

Which? Cars team senior researcher George Marshall-Thornhill commented, ‘These new TomTom units have some impressive features, particularly with regard to traffic avoidance. But we’ve yet to test them fully, and we’d be interested to hear feedback from anyone using the Live service.’

The TomTom Go 540 Live includes UK and Ireland mapping, while Go 740 Live adds European mapping. TomTom Go 940 Live also has maps suitable for the USA. All units can be updated with add-on maps if required. The range will be in shops from mid-November 2008.

To see how match up against Garmin sat navs, Navman sat navs and other car sat navs, read our sat nav reviews.


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