Waitrose has confirmed that it is to trial its first convenience store at the end of this year.
The first store will open in Trinity Square, Nottingham, on 11 December, with plans to open another three by Spring 2009.
Which? revealed Waitrose’s plans to trial convenience stores earlier this year.
Waitrose promises the store, which is just under 6,000sq ft, will have more of a focus on specialist service and fresh produce than other convenience store rivals, including specialist cheeses and a fresh meat and fish counter.
Top of the shops
This latest move follows the supermarket’s trials of market town format stores, which kicked off in May this year at St Neots, Cambridgeshire. The market town stores, typically half the size of a traditional Waitrose, are focused on locally sourced produce.
Waitrose came top of the Which? survey of high street retailers recently.
The retailer also won the recent Which? award for High Street Retailer of the Year.
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