As the credit crunch bites for Christmas 2008, shoppers looking to budget brands for salvation are in for a pleasant surprise – according to a which.co.uk test of 10 luxury mince pies.
Pride of place at the Which? Christmas table goes to top Best Buy Marks & Spencer, but hot on the high street giant’s heels are pies from Netto, Aldi and Mr Kipling, which cost less than £1.50 a box.
Netto beats Harrods
At £1.19, Netto’s pies are rated more highly by Which? than Harrods’ pies, which cost five times more at £5.95. Also among the Which? Best Buys are mince pies from Co-op and Tesco.
Some big names failed to meet the consumer group’s Best Buy standard, with Waitrose, Harrods, Asda and Sainsbury’s all receiving a fairly ordinary three stars for taste.
Which?’s test involved 150 consumers. Each pie was tasted by 60 people – the number required by the International Standard for ‘sensory tests’, such as taste tests – who were asked to rate how they liked the taste, appearance and aroma of each pie.
Jess Ross, editor of which.co.uk, said: ‘Nothing epitomises Christmas more than that first bite into a mince pie.
‘And there’s no need to worry about being Scrooge if you opt for a cheaper pack – the budget stores, like Netto and Aldi, are giving expensive brands a run for their money.’
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