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Credit crunch takes toll on CES 2009 trade show

Regular exhibitors shun Consumer Electronics Show


We look ahead to the CES in January

Consumer electronics manufacturers are foregoing booth space at the 2009 Consumer Electronics Show in the light of the present economic situation.

Regular exhibitors, including Philips, Yahoo, Belkin, Seagate and Logitech have cancelled their floor space arrangements and are relying on partner booths and press conferences to deliver news on their forthcoming developments.

A spokesperson for Seagate said: ‘I think it is the prudent thing to do in this environment. We are still meeting the press and announcing products, but the scale is down from last year.’

Most other major consumer electronics manufacturers will still be present, including Sony, Samsung, Panasonic and Microsoft. And major launches are expected to be disclosed.

T-Mobile debut

T-Mobile, the network company behind the recent Google phone, will be making its debut at CES 2009 in Las Vegas. The Consumer Electronics Association (CEA) is the organiser behind the event. The CEA has announced that the 2009 show will be the third largest in the show’s history – in terms of floor space. The 2007 and the 2008 shows have been the largest to date.

The Consumer Electronics Show (CES) is the largest show of its type in the world, and is often used as a platform by companies that want to show off their latest, or future product developments.

The global slow down in spending is also having an effect in the sale of many consumer electronics products. Last week Sony announced that the global sales of Blu-ray Disc players will be around 10% short of targets set for 2008.

CES 2009 preview

Which? will be attending CES 2009 and asking manufacturers how they intend on coping with the difficult financial times ahead. A preview of the CES 2009 can be read here.

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