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Blu-ray Disc sales increase

BD sales in Britain grew by 165% in one month

Blu-Ray Disc Association logo

Blu-Ray Disc Association logo

Sales of Blu-ray discs tallied 462,500 in Britain this November: a 165% increase on October’s figures – according to research organisation, Futuresource.

This forms part of the 6.5 million Blu-ray discs that have been sold across Europe since the format was launched.

Jim Bottoms, managing director of corporate development at Futuresource, said: ‘We fully expect Blu-ray to keep bucking the economic trend and continue its rapid growth over the next few months and beyond’. Sales of Blu-ray disc playing devices across Europe (excluding Playstation 3 consoles) are expected to triple next year.

Dave Holes, Which? researcher, said: ‘While it’s encouraging to see the sales of Blu-ray discs increasing. it’s hardly surprising as the format is still so new. Blu-ray still has a very long way to go if it is to replace standard definition DVDs as the predominant format.

‘Next year we should see the introduction of BD recorders in the UK market, and when the price of those devices comes down, we can expect to see a rapid uptake of this technology. It may all be too late by then, however, as the film fans are likely to follow the same path that music fans have taken, where downloads sales are beginning to rapidly surpass CD sales.’

The Dark Knight

Sales of the recent Batman film, The Dark Knight, have been largely responsible for the recent surge in Blu-ray disc sales. The film has sold 1.7 million copies world wide in the Blu-ray format. By comparison, 11.8 million copies of the Dark Knight have been sold globally on the standard definition DVD format.

Which? has 12 Blu-ray DVD player reviews, 24 standard definition DVD player reviews, and 45 DVD recorder reviews.

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