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Internet sales increase as high street suffers

Online sales rise by 16% in run up to Christmas

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Retailers may be facing a bleak midwinter but online sellers seem to be weathering the credit crunch with an increase in pre-Christmas sales of 16%.

Online sales of shoes and accessories are up 32% and 108%, from October last year, according to Interactive Media Group in Retail (IMRG) and Capgemini.

Consumers seem set to banish the economic gloom with a party during the festive season, judging by the 53% increase in online alcohol sales. Although, it’s less likely they’ll be splashing out on a new outfit for the party season with clothing sales showing a more modest (18%) increase.

Mike Petevinos, head of retail consulting at Capgemini UK, said: ‘The current climate is causing consumers to turn to the internet to help them make more informed value decisions and purchases.’

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