After almost 60 years of production, Polaroid has decided to discontinue the popular instant Polaroid cameras.
Production of Polaroid’s instant cameras and instant film will end this month, however sales are expected to continue through 2009.
The Polaroid instant cameras have been very popular, but Polaroid believes that the increasing availability of affordable digital cameras and printers has made it too difficult for Polaroid to compete in this market.
Printing photos at home
Lizzy Payne, senior Which? researcher, said: ‘People like the convenience of being able to print photos instantly, and for a long time, this was Polaroid’s unique selling point – but the growth in sales of small photo printers, and the high quality printing results that can be achieved at home, has resulted in a diminishing role for Polaroid in this market. If you own a Polaroid camera, and like its iconic style, then now would be a good time to stock up on film.’
Which? has around 250 digital cameras on test.
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