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Tesco to host internet talent contest

1Click2Fame will reward winner with £100,000 prize

Tesco is to help host a talent show to be broadcast on the internet, the retailer has revealed.

The supermarket giant has agreed to create small audition studios in a trial to allow entrants to perform and upload their own acts for free.

The videos will be shown on the internet and voted on by the public.

The competition – called 1Click2Fame – will be launched next month with the winner collecting £100,000.

The X Factor

Enrich Social Productions, the company behind the project, hopes it will take on the likes of X Factor and Britain’s Got Talent and “change forever the way artists are discovered, promoted and made famous”.

The winning act will be chosen in February after contestants are whittled down to first the top 100 and then the top 10 performers.

Categories range from music, comedy, dance and variety to street performance.

Jonathan Lakin, chief executive of Enrich Social Productions, said: “1Click2Fame is a fresh take on the talent contest. It is a new online community site and service aimed at giving those with talent a platform on which to reach both a consumer and professional audience.

“It’s wonderful that Tesco is getting behind its customers in this different way and becoming the high street face of 1Click2Fame.

“This is an innovative shift for a retailer which for the first time is involved in using a tie up with physical entertainment to get customers into stores.”

Tesco entertainment director Rob Salter said: “We are delighted to be part of this innovative and exciting new project.

“Tesco is always looking at ways to give customers a little bit extra and this is a great opportunity to be at the forefront of this new entertainment technology while giving people some fun at the same time.”

Copyright Press Association 2008

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