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Audi increases prices but adds value

From 23 February 2009, Audi is raising its prices

Audi A3

More goodies on A3

This is a strange time to be upping the price for prestige cars, but Audi claims its hand has been forced by the falling value of the Pound against the Euro. That said, we’ve yet to hear of similar increases from other German makers.

Audi’s price increases will average 2% across the entire range. However, a significant number of Audi models either remain unaffected, or benefit from equipment upgrades worth up to £2,640.

The forthcoming A5 Cabriolet, new Q5, the S4, the RS6 and the Q7 will retain their current pricing. The cost of the new 5.2-litre V10 R8 supercar is also unchanged.

Spec improvements

The fuel-efficient A3 TDIe turbodiesel is now available in Sport specification for no extra cost. This adds £1,810 in extra value, including 17-inch alloy wheels, sports suspension, and dual-zone climate control.

Standard A4s purchased with the 141bhp 2.0-litre turbodiesel engine are available with a free upgrade to Executive SE trim. Worth £1,615 this includes a better stereo, mobile phone preparation, three-zone climate control, and automatic lights and wipers.

On entry-level 2.0-litre turbodiesel A5 Coupes you can now have Sport specification for no extra charge. This would normally be £930, including sports suspension, sports seats, and 18-inch alloys. But Audi is also throwing in mobile phone preparation and cruise control, worth another £550.

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