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Empire Direct appoints administrators

Electrical goods retailer goes bust

A picture showing TV connection cables

Empire Direct has collapsed – and customers may not receive their orders

The company said that its immediate efforts would be focused on customers who had paid for but not received orders. Empire Direct traded mostly online but also had 14 stores. 

Anyone who has paid for but not received an item should get in touch with the administrator through www.empiredirect.co.uk or by calling 0871 472 900.

Credit card guarantees

If your order was worth more than £100 and was paid for by credit card, the credit card provider is equally liable. See the Which? guide to the  for more information,

Mark Firmin, joint administrator and KPMG restructuring partner, said:

‘Within the first few weeks of the administration, we are aiming to contact all customers who have paid for goods which they have not received. Empire Direct has been severely affected by the economic downturn and experienced a significant reduction in sales from the middle of last year.’

The company had been established for 25 years and marketed itself as the UK’s largest independent retailer of electrical goods with a turnover of £150m.

Electrical retailer Comet also facing tough conditions

Comet saw a like-for-like decline in sales of 2.5%. Sales would have been even worse had they not been boosted by customers looking for a bargain after Christmas.

The company described described market conditions in the UK as “very aggressive”.

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