The BBC has reported that social networking website Facebook had it’s busiest day ever on Christmas day, according to internet measurement company Hitwise, accounting for one in every 22 online visits.
This is an increase in Facebook online visits of 69% from the same time in 2007 and meant Facebook took an overall market share of 4.65%.
According to the BBC report, this makes Facebook the second most popular website after internet search engine Google.
Social networking sites
It’s not surprising that Facebook had its busiest time on Christmas day, as people will have welcomed the ease of staying in touch with loved ones over the internet.
Robin Goad from Hitwise said: ‘Christmas is always a busy time for social networking sites, but the increase this year was higher than expected.
‘After the boom of these sites in the last couple of years growth is now slowing down.
‘But these figures prove they’re becoming central to people for keeping in touch with loved ones.’
The BBC report also highlights YouTube as the third most visited website over Christmas, according to Hitwise.
Source: BBC website, 2009
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