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Sainsbury’s has best ever Christmas trading

Sainsbury's says offers helped Christmas sales

Sainsbury’s has bucked the trend for poor sales news and boasted its best ever Christmas. 

The supermarket giant said like-for-like sales, excluding fuel, were up 4.5% in the 13 weeks to 3 January. 

Sales of Sainsbury’s ‘basics’ food ranges jumped 40% year-on year, its online store delivered a record number of orders in the week before Christmas, and 22.6million shoppers walked through its doors over the festive period.

Sainsbury’s buoyant results are a far cry from the grim statement put out by Marks and Spencer earlier this week. M&S yesterday announced the closure of 27 of its stores.

Sainsbury’s offers

Sainsbury’s chief executive Justin King said: ‘Product availability was strong and we had a great range of quality products and market-leading promotional offers. This resulted in our best ever Christmas performance including the company’s busiest trading day on 23 December. We also delivered the highest ever trading performances for both Christmas Eve and New Year’s Eve.’

Mr King noted the challenging economic climate ahead but added: ‘Our continued investment in price and promotions along with universal appeal and a wide customer base means we are well positioned to continue our good progress.’

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