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Sony 11 inch XEL-1 OLED TV available in UK

UK's first organic light emitting diode (OLED) TV

Sony XEL-1 11 inch OLED TV

Sony XEL-1 11 inch OLED TV

Sony has launched the UK’s first OLED TV – the Sony Bravia XEL-1 – which is about as thin as a pound coin.

The Sony Bravia XEL-1 – which has a panel that is 3mm thick and an 11-inch screen – is available to order today, for £3,489.99, from the Sony Style website.

Manufacturers claim that OLED TVs – OLED stands for organic light emitting diode – offer increased contrast ratios, superior detail, and a faster response time than LCD TVs.

Samsung showcased OLED TVs at trade shows throughout the last few months, but Samsung’s OLED TVs are not yet available to consumers.


OLED TVs can be manufactured to be lighter and slimmer than LCD and plasma TVs due to the fact that they don’t feature a backlight. This factor could greatly reduce carbon emissions in transporting TVs, although current manufacturing costs are currently higher, which means they will cost more to buy. For instance, a Sony XEL-1 OLED TV costs £317 per inch, which is almost seven times that cost per inch of the 40 inch Sony Bravia Z4500 LCD TV.

Sony release date

Michael Briggs, Which? TV expert, said: ‘It seems to be a strange time for Sony to release such a high-end, high-priced product and at nearly £4,000 for an 11-inch TV, the Sony OLED is only going to be of interest to the most dedicated (and wealthy) of early adopters.

‘It’s difficult not to be impressed by the slim 3mm panel and we’ll be trying to get hold of one to see whether the superior picture quality and power consumption claims measure up in our comparative tests.’

The 11-inch OLED TV was first showcased at the Consumer Electronics Show (CES) last year, and has previously been available only in Japan and the US. Sony has created a 27-inch prototype OLED TV, which can be seen in the video (shot in Berlin) at the bottom of our CES 2009 report..

For help buying the best TV, check out our LCD and plasma TV report containing more than 180 TV reviews, including Best Buys for less than £350.

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