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Strong sales for Morrisons over Christmas

Supermarket reports record trade in festive period

Morrisons has revealed record trade levels over Christmas and has beaten its rivals with a strong set of results.

Like-for-like sales for the supermarket chain climbed 8.2% over the Christmas period. Morrisons said its focus on fresh food and promotional offers helped boost trade across its 382 stores.

Morrisons results beats rivals

Morrisons results trounce those of its rivals. Sainsbury boasted its best ever Christmas trade last week with like-for-like sales climbing 4.5%, but market leader Tesco enjoyed less success with a 2.5% improvement in sales.

Industry figures recently revealed that Morrisons got its highest ever market share in the 12 weeks to December 28, at 11.9%, increasing pressure on frontrunner Tesco. But Morrisons said: “We remain cautious on the outlook for consumer spending and we expect the market to remain challenging. In this environment we believe Morrisons value credentials will serve us and our customers well.”

Supermarket chain Somerfield also revealed strong Christmas results with like-for-like sales rising by 3.7% in the three weeks to 3 January. The group, which last week saw its takeover by the Co-op Group given the go ahead, said the performance of its smaller stores drove sales growth.

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© Press Association 2009

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