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Bounty kitchen roll to be re-branded as ‘Plenty’

Marketing campaign to begin in March


Bounty kitchen roll

SCA, the company who bought Bounty from Proctor and Gamble last year, has announced that it will be re-branding Bounty kitchen roll under the new name: Plenty.

An £8m marketing campaign will include TV advertising that will be broadcast in March, and will feature Brenda and Audrey, the stars of recent TV advertising campaigns for Bounty kitchen roll.

Charmin toilet paper

The Swedish company, SCA, is also in the process of re-branding its Velvet tissue brand. The company also owns the Charmin brand of toilet paper, which was acquired in the same deal with Proctor and Gamble last March.

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