Pioneer has confirmed that it will end all TV development and focus efforts on car electronics, set top boxes and audio equipment.
The decision has been made following four consecutive years of loss. The Japanese company plans for a complete withdrawal from the TV market by March 2010.
After-sale service maintained
Pioneer’s statement said: ‘We regret that we will no longer be able to offer these highly appreciated products in the future. The after-sale service will be fully maintained, so that all customers will be able to continue to benefit from the applicable Pioneer warranties.’
The company has said that it will focus efforts on producing DJ equipment, set-top-boxes and, in particular, car electronics and in-car audio equipment – including in-car Blu-ray players.
UK job losses
Pioneer had recently collaborated with Panasonic in plasma TV development, and Sharp in LCD TV development. The restructuring at the company will result in 6,000 job losses for permanent staff and a further cut of 4,000 temporary employees, with UK plants scheduled for closure this month.
Michael Briggs, Which? TV expert, said: ‘While we don’t consider Pioneer TVs to be best models available to consumers, it’s still a shame to see such a large brand withdrawal from this market.’
For help choosing the best TV, read our TV report featuring almost 200 LCD and plasma TV reviews – including Best Buy TVs for under £400.
Advice about buying a TV, including information on whether to buy a plasma TV or an LCD TV, can be found in our TV advice pages.
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