Which? uses cookies to improve our sites and by continuing you agree to our cookies policy

Samsung introduces a new budget camera

The ES10 boosts Samsung's cheap camera line-up

Samsung ES10

Samsung’s new budget camera will be hitting the shelves shortly and it’s expected to be sold at a bargain price.

Samsung’s ES10 follows the launch of cheap models from Canon, Panasonic, Fujifilm and others.

The ES10 is small, boxy and basic looking. Powered by AA-size batteries, it sports an 8.1Mp sensor and a 38-114mm optical zoom lens. 

There are few frills on this camera, but one feature we like is the Self Portrait function. 

When pointing the camera at yourself to take a picture, it beeps to let you know when your face is properly positioned and not out of the frame. It can recognise up to three faces.

Find the best digital camera deal with Which? Compare.

Christopher Christoforou, Which? digital cameras expert, said: ‘Samsung recognises the current demand for cheaper compact cameras, and while a price for the ES10 is yet to be announced, we expect it to be under £100. 

‘We think this model will be popular with budget-conscious people wanting better pictures than those they get with their mobile phone.’

Which? RSS news feed

For daily consumer news, subscribe to the . If you have an older web browser you may need to copy and paste https://www.which.co.uk/feeds/reviews/news.xml into your newsreader. Find out more about RSS in the Which? guide to RSS news feeds.

Sign up to the Which? technology focus email

Keep your finger on the pulse of digital technology with the weekly email from the Which? Technology team

Every Tuesday we’ll send you the latest news and reviews of MP3 players, mobile phones, cameras, high-definition TVs and other gadgets. 

Packed with the latest product launches, First Look reviews, expert advice and some incredible deals – can you afford not to be the first to find out?

Plus there are regular prize draws – we’ve already given away a 32GB iPod Touch.

Back to top