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Woolworths bought by Shop Direct

Littlewoods owner to relaunch Woolworths online

Woolworths store front

Woolworths is to be relaunched as an online store after being bought today by a home shopping giant.

Shop Direct is the UK’s biggest online and catalogue shopping store, owning brands including Littlewoods and Kays. Woolworths was one of the first casualties of the credit crunch, collapsing into administration last November. The last of its stores closed early in January.

Shop Direct plans to launch Woolworths online this summer, and it will announce details of new product ranges in the next few months.

Woolworths brand

Which? members recommend many online shops – you can find out which came out top by reading our our online retailers survey published last November.

Shop Direct said it was confident that Woolworths would ‘stay at the heart of British retailing’ as an online presence.

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