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Currys and PC World owner to open megastores

Up to 50 megastores will be built

home Currys exterior

The owner of Currys and PC world, DSG International, today unveiled plans for up to 50 megastores across the UK.

The electricals chain will base the new Currys and PC World stores on its Birmingham megastore, which is on course for annual sales of £35m.

Five more megastores will be built as part of the trial this year, but DSG has not revealed where they would be.

Currys and PC world overhaul

DSG is preparing for the arrival of American electrical retailer Best Buy later in the year. The chain – unconnected with Which? Best Buys – has giant superstores.

DSG has already overhauled 60 Currys and PC World store outlets – with the aim of improving the layout and stocking a wider range of products.

DSG said the changes had increased gross profits for these shops by between 15% and 50%.

Currys and PC World customer service

DSG chief executive John Browett, said in May that Currys and PC World would be ‘unrecognisable’ after the three-year turnaround plan.

Currys and PC World will be retraining store staff for ‘improved customer service’. DSG will also be removing 77 under-performing Currys.digital stores.

DSG reported a 10% drop in quarterly sales in January, covering the last quarter of 2008. This has been blamed on shoppers putting off spending until after Christmas.

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