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Philips unveils its 2009 LCD TV range

Models to feature Wi-Fi and ethernet connectivity

Philips LCD TV

Philips LCD TV

Philips has unveiled its 2009 LCD TV range with an emphasis on high-end models boasting internet access, new EPG and menu systems, and power-saving LED technology.

Philips expects its 5000 and 7000 series LCD TVs, which feature technology found on high-end models only two or three years ago, to be the biggest sellers by volume, but the Dutch giant is keener to focus on the high-end offerings of its 8000 and 9000 ranges.

Internet on TV

Both feature Ambilight technology and the addition of Net TV, which enables access to tailored internet pages from companies such as YouTube and eBay.

Other highlights include the 9664 series, featuring 200Hz picture technology, which promises to eliminate motion blur, and panels just 29mm thick. The 40inch 40PFL9704 also sports LED technology – the standard half-dozen backlights that illuminate the screen have been replaced by hundreds of tiny LEDs.

Reduced energy consumption

In our tests, LED-lit screens tend to consume less power, and Philips claims that this panel uses 45% less than the equivalent, traditionally backlit LCD.

Philips has promised some tweaks to the menu/EPG system. Mike Briggs, Which? TV expert said, ‘Philips hasn’t been a million miles away from Best Buy territory in the last couple of years and we’re usually impressed by the sound quality and energy efficiency of its ranges. Usability sometimes stops some decent Philips TVs scoring as well as they should – so we’re excited about the prospect of some re-designed user interfaces.’

For help choosing the best TV, check out our LCD and Plasma TV report featuring around 200 TV reviews. To find the best deals on TVs, visit Which? Compare, our free price-comparison website.

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