Which? uses cookies to improve our sites and by continuing you agree to our cookies policy

Supermarket chain starts selling cars

Lidl offering a range of cars through website

Lidl is selling cars online

Lidl is selling cars online

Discount retailer Lidl has started selling cars through its German website.

For the latest news and deals, sign up to the Which? Car email

The supermarket chain has teamed up with German car distributor ATG-Automobile to offer shoppers a range of cars at knock-down prices.

Buyers can get their hands on an Opel Corsa for £10,000 and for £12,800 – a saving of around 25% on the list price.

Car sales

Car sales in Germany rose by 21% last month, thanks largely to a new stimulus plan that rewards drivers for replacing their cars.

Under the scheme, motorists can trade in cars that are more than nine years old and get around £2,300 towards a new model.

‘Difficult’ for Lidl

Lidl sees the uplift in sales as an opportunity to make profit but Ferdinand Dudenhoeffer, the director of the Centre for Automotive Research in Gelsenkirchen, said previous efforts to sell and through supermarkets have faltered.

‘I think it will be very difficult for Lidl,’ he said. ‘People don’t want to buy high-value products from a discount grocery store.’ He said Germans might be unwilling to abandon haggling over the price of a car.

‘Germans like to go to the dealership,’ he added.


Sign up to the Which? Car newsletter

Sign up to the Which? Car newsletter

Which? Car email

To be kept in the loop on all the manufacturer offers and great car deals we spot each week, sign up for our Which? Car email – delivered to your inbox every Friday, and including all our latest news and first drive reviews, too.

All the latest car news

For daily consumer news, subscribe to the here.

If you have an older web browser you may need to copy and paste this link into your newsreader: https://www.which.co.uk/feeds/reviews/news.xml . Find out more about RSS in the Which? guide to news feeds.

Back to top