Argos today launched an online entertainment store selling music CDs, DVDs and Blu-ray discs with free UK delivery on all items.
According to New Media Age, the Argos Entertainment website ‘includes more than 125,000 CDs and DVDs, available with free delivery’, putting it directly in competition with online retailers such as Amazon, CD Wow and Play.
The Argos Entertainment website was reportedly developed by The Hut Group, which operates its own entertainment media website. The Hut, according to its website, also provides white label websites for a number of other retailers including ASDA, DSGi group and Lovefilm.
Argos sells a range of entertainment products through its catalogue stores and website, but these are primarily console games and DVDs.
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Karen Bray, marketing director at Argos, said: ‘Online shopping has become part of everyday life for many of our customers. The entertainment site will offer them an increased product choice at a competitive price. The Hut is a good partner for Argos with its expertise in the entertainment field.’
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Argos to offer ‘competitive pricing’ on DVDs, CDs and Blu-ray discs
A comparison of prices on the Argos website indicated that its ‘competitive pricing’ may not be enough to persuade consumers to choose Argos over its rivals. Which? compared prices (including UK delivery) for ‘DVDs and CDs of the week’ featured on the front page of Argos Entertainment with the following results:
- The Changeling (DVD) – Argos £12.97, Amazon £11.98, Play £11.99 and CDWow £11.99
- Body of Lies (DVD) – Argos £12.97, Amazon £11.98, Play £11.99 and CDWow £15.99
- Flo Rida – R.O.O.T.S. (CD) – Argos £11.97, Amazon £8.98, Play £8.95, CDWow £7.99
- Metro Station – Metro Station (CD) – Argos £9.27, Amazon £6.98, Play £6.99, CDWow £7.99
Which? tech expert Al Warman said: ‘The move by Argos into the online entertainment arena is interesting following the closure of both Zavvi and Woolworths on the high street, which both had websites selling CDs and DVDs.
‘With the market polarised into MP3 downloads and streaming, versus traditional CD and DVD media, Argos pricing will have to be extremely competitive if it’s to attract customers to a brand more associated with white goods, toys and household goods.’
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