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BlackBerry App World launches today

1,000 BlackBerry Apps to be available this week

BlackBerry App World

BlackBerry manufacturer, RIM, has today launched the online application store App World, where a variety of applications are now available to be downloaded to suitable BlackBerry handsets.

Applications are small programmes that are downloadable to mobile phones to perform specific tasks. Many of them are fun, while many of them serve practical purposes. BlackBerry has confirmed that App World will support both free and purchasable apps, bringing together a mix of personal and business functionality.

BlackBerry App World

BlackBerry users can access and download these applications directly to their BlackBerry smartphones by visiting www.blackberry.com/appworld on their handset. On the App World website, the applications have been sorted into categories including: entertainment, music and video, news and weather, sports, social networking and travel.

Users of the applications are also able to leave reviews and email or text fellow BlackBerry users recommendations.

Application reviews and recommendations

Mike Lazaridis, BlackBerry president and co-CEO, said: ‘The BlackBerry platform provides a truly unparalleled mobile experience for millions of people and we are thrilled today to enhance that experience with a new app store’.

The number of applications available is expected to reach the 1,000 mark by the end of the week, and will include offering from MTV, Lonely Planet and Bloomberg.

Apple store and Android market

Jon Barrow, Which? mobile phone expert, said: ‘This move by BlackBerry is recognition of the hugely successful App Store launched by Apple last July, which has already seen an estimated 800,000,000 application downloads. Google introduced their own Android application marketplace with the T-Mobile G1 mobile phone last year, and Microsoft are expected to launch a version of their own this year.’

The App World service is available to users of BlackBerry smartphones with trackball or touchscreen operation that run on software version 4.2 or higher – such as the BlackBerry Storm 9500.

For full test results of the BlackBerry Storm, the Apple iPhone 3G and the T-Mobile G1, check out our mobile phone reviews.

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