Waitrose has stepped up the internet price war by scrapping delivery charges for its online grocery shopping service.
From today, you can get free delivery from Waitrose Deliver if you spend more than £50 on one order.
Waitrose was voted favourite shop by Which? members in our recent survey of high street shops, scoring particularly highly for customer service and product quality, and being let down only by price.
Free delivery at Waitrose
The move to free delivery online follows the recent launch of the Essential Waitrose range containing both existing and new lines.
Managing director Mark Price said: ‘We believe it’s time for clarity – transparency and free delivery as standard no matter what time or day. We appreciate this may be an expensive move for others to follow but it will reduce customers’ internet grocery bills by around 5 to 10%.’
You can currently get Waitrose Deliver at half of the supermarket chain’s 200 stores.
Cheaper Waitrose products at Ocado
Meanwhile online grocery delivery service Ocado is selling around 4,000 Waitrose own-label products cheaper than you would get in Waitrose stores under its ‘internet only prices’ guarantee.
The move for cheaper pricing follows its Tesco ‘price-match’ campaign on more than 5,000 branded goods and the launch of the Ocado Everyday grocery range of staple foods.
Examples of cheaper Waitrose products found on Ocado include filter coffee at £3.59, which is 60p less than you would get at Waitrose, and pork sausages at £2.29, a saving of 30p.
Jason Gissing, Ocado co-founder, said: ‘People are used to paying less for books, CDs and holidays online, now they can pay less for their supermarket shopping too.’
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