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High street banking brands scrapped

Santander rebrands UK operations

Abbey logo

Three of the UK’s biggest brands will disappear from UK high streets by the end of 2010. 

Abbey, Alliance & Leicester and Bradford & Bingley savers will have to look out for parent-group Santander’s flame logo when they want to bank their cash. 

Spanish giant Santander, the world’s second biggest banking group after HSBC, stated that the rebranding is designed to better meet its UK customer’s requirements. 

Abbey chief executive António Horta-Osório said: ‘The switch provides a single customer view that it is unique in UK banking. It will allow Santander to offer the full range of its products across its enlarged UK network. More importantly, it will allow the UK business to leverage the expertise and product developments from Santander’s global business. 

Abbey will be the first Santander company to be rebranded, in June.

pound coins

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