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Sainsbury’s launches non-food catalogue

Sainsbury's catalogue for shoppers who buy online


Sainsbury’s has launched a catalogue to promote its recently launched non-food online store.

The catalogue – available in stores today and delivered to subscribers of Sainsbury’s Fresh Ideas magazine – features around 20% of Sainsbury’s non-food products, giving customers a snapshot of the items they can now buy from the supermarket’s new online store

Kitchen goods featured include kettles and toasters, and shoppers can also take a look at some of the technology products available at Sainsbury’s online, including TVs and MP3 players.

Which? tests a range of kitchen appliances including blenders, toasters, mixers and kettles – read our online to find out which products we recommend as Best Buys.

Sainsbury’s catalogue for online shop

Sainsbury’s new catalogue lets shoppers view a selection of the 4,500 kitchen, dining, bedroom, home, bathroom, technology, DIY and sports products available on the Sainsbury’s website before they log on to shop online. Sainsbury’s online shoppers can choose to get their goods delivered the next day, or in three to five days. 

Around 70% of the non-food products sold by Sainsbury’s are only available to buy online.

See how Sainsbury’s fares for online grocery shopping in our survey of online supermarkets.

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