Electronics giant Sony has launched a TV take-back scheme offering money off new TVs in part-exchange for an old TV set.
The electronics giant will reduce the price of its Bravia range of televisions by up to £150 in exchange for aging sets. The scheme launches from Friday, according to Sony.
A new TV advert, which features rock star Alice Cooper, will urge Britain to update their TVs for the digital switchover.
Set-top box saves money
But Which? TV expert Mike Briggs warns that consumers could save more money by opting for a set-top box instead of a pricey TV.
He said: ‘There are some great Sony TVs available, so if you’re in the market for a new Sony Best Buy TV set then this could be a great way to save some money on your purchase.
‘However, many of our Sony Best Buys are on the pricey side and you can upgrade most TVs to digital, however old, with the addition of a set-top box. For instance the Best Buy Tvonics MDR-250 costs as little as £40 and will work with older TVs – even those without Scart sockets.’
Bargain Sony Bravia TV
Matt Coombe, of Sony UK, said: ‘The campaign itself offers customers the advantages of swapping old for new rather than simply throwing away – encouraging old televisions to be responsibly disposed of.
‘Another important element of this campaign is the reassurance for our customers that Sony will help them through the digital switchover. We understand that peace of mind is currently high on priority lists at this difficult economic time.’
The offer applies to the manufacturer’s Bravia model and will run at participating Sony stockists till mid-October initially.
The Sony scheme comes in the wake of the government’s ‘scrappage’ scheme for cars.
Figures recently showed a 2.4% rise in national new car sales during July – the first increase since April last year as a result of the government’s incentive scheme
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