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LG launches simple touchscreen ‘Pop’ mobile

3Mp LG GD510 Pop cameraphone announced

LG GD510 Pop mobile phone silver

The LG GD510, or ‘LG Pop’ mobile phone, has been launched, with LG claiming that it’s ‘the most compact 3-inch full touchscreen phone ever made’.

According to LG, its consumer research has showed that many consumers want the functionality of a full touchscreen phone, but without extra bulk, unnecessary features and higher prices. 

According to the research, many users were also put off by the complexity of feature-laden phones but still desired the easier navigation and larger screens of full touchscreen phones. The LG GD510 Pop was designed to include the key features these users craved, without the overhead of features they didn’t use.

‘We gave the LG GD510 an optimized feature set that allowed us to concentrate on making the phone more compact and simpler to use,’ said Dr. Skott Ahn, president and CEO of LG Electronics Mobile Communications Company. 

‘There’s a gap in the market for affordable touchscreen phones that we want to fill. The LG GD510 delivers all the essentials in communication, multimedia and entertainment and comes in a compact form factor as well.’

LG mobile phone review

The LG GD510 has 8GB of internal memory and can play MP3 music and movies. The Pop is claimed to have an easy-to-use browser, and there’s also a 3Mp camera to capture photos and videos.

The Pop’s 3-inch WQVGA touchscreen extends almost to the edges of the brushed aluminium phone’s casing, with a narrow 4.8mm bezel that LG says gives the illusion of an uninterrupted sheet of glass. There’s just a single button on the Pop’s face that functions as the menu, end and cancel keys, depending on the phone’s mode.

The LG GD510 Pop will be available to buy in the UK from November although its price is yet to be confirmed. Which? will put the LG Pop through our full lab test and review when the phone becomes available.

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