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Search traffic reaches record levels

Search engine traffic increases 41% in a year

Google has 87.3% of the web search market in the UK

Web users conducted over 113 billion internet searches in July 2009 – a 41% increase compared with last year, according to comScore.

Google sites still has the lion’s share with 76.7 billion searches conducted via its sites or 67.5% market share. Yahoo! sites ranked second worldwide with 8.9 billion searches (7.8% share).

Microsoft’s sites ranked in fourth place despite the launch of its Bing search engine and a strategic partnership with Yahoo!, announced in July.

International search traffic

In third place was the Chinese search engine Baidu with 8 billion searches. Russian search engine Yandex showing the fastest (94%) growth among the top ten.

The dynamics of search behaviour varies across different parts of the world. Europe accounted for the highest share of searches at 32.1% followed by the Asia Pacific (30.8%) and North America (22.1 percent).

Notably, Latin America exhibited the heaviest search behaviour per person with an average of 13 search usage days in July and 130 searches per searcher. Europe had the second highest overall search volume per person (117 searches per searcher) while North America exhibited the second heaviest frequency (12.5 search usage days per searcher).

Percentage share of search market, by region

  1. Europe (32.1%)
  2. Asia Pacific (30.8%)
  3. North America (22.1%)
  4. Latin America (9.3%)
  5. Middle-East, Africa (5.8%)

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