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Facebook rivals Google in popularity stakes

UK visits to Facebook rise 86%

Facebook accounts for one in seven of every web pages viewed by people in the UK, according to research by Experian Hitwise.

The social networking site accounted for 14.5% of all UK internet views in September 2009 making it the second most-visited site after Google.

During September, Facebook received more page views than Google UK, eBay UK and YouTube combined.

Growth in Facebook visits

Visits to Facebook surged over the past fourteen months with the number of visits increasing 86.1% between September 2008 and September 2009.

‘Although it has fallen somewhat off the media radar in favour of Twitter recently, Facebook remains far and away the most popular social networking website in the UK,’ said Robin Goad, director of research for Experian Hitwise in the UK.

No sign of slowdown

Despite competition from microblogging site, Twitter, Facebook’s popularity shows no signs of slowdown, according to Experian Hitwise.

‘As we have seen with sites such as Friends Reunited and MySpace, when average session times begins to drop off visitor numbers soon follow. Facebook has yet to experience this problem,’ said Goad

The average time spent on Facebook has increased from 19 minutes 59 seconds in September 2008 to 26 minutes 14 seconds during September 2009.

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