Persil washing-up liquid, recommended as a Which? Best Buy washing-up liquid, will be discontinued under plans by parent company Unilever.
The move is part of Unilever’s strategy to focus on its top 100 selling products and ditch its low-earning items, ‘stripping out unnecessary complexity from our supply chain’ by cutting the number of individual product variants by around 40%.
Persil is the second biggest washing-up brand on the market in the UK, after Procter & Gamble’s Fairy washing-up liquid.
According to an official statement from Unilever: ‘In only one case have we removed a brand from the market outright – Persil washing-up liquid – which will be fully phased out by the end of the year.’
No other Persil products will be affected.
Find out how other washing-up liquids fared against Persil in our washing-up liquids review.
Which? News RSS and Twitter Feeds
For daily consumer news, subscribe to the Which? news RSS feed. If you have an older web browser you may need to copy and paste https://www.which.co.uk/feeds/reviews/news.xml into your newsreader.