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CES 2010: Sony and Samsung unveil 3D OLED TVs

14-inch and 24-inch OLED TV prototypes on display

Sony and Samsung have unveiled ambitious prototype 3D organic light emitting diode (OLED) HD TV screens at the CES 2010 show in Las Vegas.

Video: Sony and Samsung OLED 3D TVs at CES 2010


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OLED technology allows for ultra-slim, energy efficient screens, which boast vibrantly bright colours and crisp, dark blacks.

Sony’s previously shown OLED HD TVs have been a remarkable 3mm thick – though to date the only commercially available models has been small 11-inch Sony XEL-1.

The prototype OLED TVs on show in Las Vegas measured 14-inches for the Samsung model and 22-inches for the Sony OLED TV.

The OLED screens were also used to showcase 3D TV footage – with the OLED 3D TV screens drawing crowds to the 3D demonstrations.

‘The OLED screens created a superb 3D effect when viewed with specially-designed 3D glasses, and the demonstration footage we saw was truly impressive,’ said Which? researcher Ben Stevens. ‘They combined sharp detail, vibrant colours and the convincing illusion of 3D depth.’

High price of OLED screens

The OLED screens that have been launched to date have had high price tags due to the high production costs of OLED technology.

The Sony 22-inch prototype OLED TV was one of a few models made – and a Sony spokesperson suggested  it would retail for around $20,000.

For full reviews of the very best LED, LCD and plasma HD TVs, check our expert Which? reviews of the best HD TVs.

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