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MyFord Touch Re-Invents Car Infotainment

Blue oval considers in-car internet

MyFord Touch Infotainment Technology

MyFord Touch lets drivers use the internet

Ford has unveiled an innovative new motoring interface called ‘MyFord Touch’ at the Consumer Electronics Show in Las Vegas.

Using a touchscreen interface, MyFord Touch gives drivers the ability to use Twitter social networking, stream online radio and search the web from behind the wheel of their car. 

In addition to these entertainment controls, drivers will also be able to operate the car’s telephone, temperature controls and sat-nav through the MyFord Touch system. And we thought the mobile phone style interface of the new was pretty radical…

Co-developed with Microsoft, MyFord will only initially be supplied to vehicles in the USA. But if the blue oval discovers a market for having in-car internet, it’s only a matter of time before this technology will feature in a Ford near you.

MyFord Touch is clever, but is it safe?

Ford insists that all online features offered with MyFord will be hands-free and voice activated – keeping the driver focused on the road – but the Institute of Advanced Motorists has been quick to express concerns about this next level of infotainment system. 

IAM chief examiner Peter Rodger said, “If it’s not acceptable to read a novel while driving, how can it be acceptable to read a multimedia display?” The only real way of finding out is when the Which? Car team get to test it.


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