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John Lewis sells ‘UK’s first 3D TV’

£1,800 Samsung 3D TV on sale at John Lewis, London

Samsung 3D TV UE40 C7000 at John Lewis

John Lewis has announced that its flagship Oxford Street store has sold the ‘UK’s first 3D TV’ – a Samsung UE40 C7000 3D TV costing £1,799.

The Samsung C7000 is currently undergoing testing at the Which? test labs, and we’ll bring you our first impressions in a first look video review soon. In the meantime, read the Which? 3D TV essential guide.

According to John Lewis, the UK’s first 3D TV buyer was 28-year-old Matt Rajah from Bethnal Green, who said: ‘I have been waiting for this for a long time, there’s lots of exciting 3D content on the way, and it’s set to be the TV of the future. It’s more money than a normal telly, but I love to buy the latest gadgets and be ahead of my friends.’

The 40-inch Samsung 3D TV is currently on display and available to buy from John Lewis in Oxford Street, Peter Jones in Sloane Square, and on the John Lewis website. From this weekend, the 3D TVs will also be on display at John Lewis branches in Brent Cross, Bluewater, Kingston and Cribbs Causeway (Bristol). Next week, Comet and Currys are set to also sell the Samsung UE40 C7000.

John Kempner, buyer for vision at John Lewis said: ‘3DTV is an incredibly exciting technology… [but] it is worth remembering that even though 3DTV content is limited at the moment, this new breed of TV provides fantastic picture quality for regular 2D viewing, so a 3DTV is a great investment purchase.’

If you’re thinking of buying a new LCD or plasma TV before 3D TVs become widely available, read Which? expert TV reviews, or for help choosing the best LCD or plasma TV, watch our buyers’ guide video.

Samsung 3D Blu-ray and Active Shutter glasses

In addition to the Samsung UE40 C7000 3D TV, John Lewis is also selling the Samsung BD C6900 3D Blu-ray player for £349 and a ‘3D-ready v1.4’ HDMI cable to connect it for £49.95.

Consumers who purchase the 3D TV and Blu-ray player as a bundle from John Lewis before 30 June 2010 will also get a free copy of the Monsters v Aliens 3D Blu-ray disc, and two pairs of Samsung Active Shutter 3D glasses – currently retailing for a total of £149.

‘Active’ 3D glasses are battery-powered and synchronise with the TV via infra-red.  The display for each eye flickers rapidly, so each eye sees alternate frames of 3D content. They typically cost around £100 per pair.  

‘Passive’ 3D glasses are polarised so that each eye sees a slightly different image, which the brain combines into one image with an extra sense of depth. Cheap passive 3D glasses are offered to movie-goers when watching 3D films such as Avatar and generally are available for less than £1.

For more information about how 3D TV works check out our 3D TV essential guide. 

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