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LG to bring passive 3D TVs to UK in May

47-inch LG LD920 viewed with polarised glasses

LG passive 3D TV

LG has announced its decision to bring passive 3D TV technology to UK consumers – the only television manufacturer to so far confirm that it will be offering both active and passive 3D TVs for the home – avoiding the need for expensive active shutter 3D glasses.

Passive 3D technology uses polarised 3D glasses so that each eye sees a slightly different image, which the brain combines into one image with an extra sense of depth. Cheap passive 3D glasses are offered to movie-goers when watching 3D films such as Avatar, and generally are available for less than £1.

Active 3D glasses are battery-powered, synchronise with the TV via infra-red, and typically cost around £100 per pair. The display for each eye flickers rapidly so each eye sees alternate frames of the 3D content. For more information check out our 3D TV essential guide.

LG 3D TVs for live Sky 3D football

According to LG, earlier this year the company was the first to unveil a passive 3D LCD TV – the LG LD920 – which has been installed in pubs across the UK and Ireland. This will give pub customers a chance to watch live Premier League football matches on the Sky 3D channel.

The new LG LD950, an updated version of the LD920, is a 47-inch LCD 3D TV. It will be available for consumers to buy from May 2010, although pricing has not yet been confirmed. According to LG the LD950 will come with four pairs of polarised glasses so that friends and family can enjoy watching 3D TV.

Which? reported live yesterday on the launch of Panasonic’s Full HD 3D TVs – the 50-inch and 65-inch VT20 models – replay the liveblog and videos at Which.co.uk/3DTVLIVE

LG LD950 compatible with 3D Blu-ray

The LD950 will offer Full HD 1080p resolution, TruMotion 200Hz, and USB 2.0 connectivity to play DivX HD, MP3 and Jpeg video, music and photo content. 

The LD950 will be compatible with HDMI version 1.4, so viewers can connect 3D Blu-ray players such as LG’s BX580, and 3D TV signals broadcast in the future by Sky or Virgin. HDMI 1.4 also supports automatic switching between 2D and 3D video sources.

Last month, LG announced its plans to launch the active LG LX9900 3D-ready TV and LG BX580 3D Blu-ray player in the UK in spring 2010.

Which? will be putting both active and passive 3D TVs through its test labs later this year.

If you’re thinking of buying a new LCD or plasma TV before 3D TVs become available, read the Which? expert TV reviews.

LG 3D in the future

LG says that it’s ‘aiming to achieve 25% share of the 3D market in 2010’ with its strategy including plans to offer products in screen sizes from 42 inches to 150 inches, using both polarised and shutter type glasses. 

The company claims to be committed to offering a family of 3D products including LED TVs, LCD TVs, Plasma TVs, Blu-ray disc players and the world’s first Full HD 3D projectors.

Related 3D TV news and reviews:

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