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Sony and FIFA announce 3D World Cup 2010 plans

England group matches not to be shown in 3D

Sony 3D World

FIFA and Sony have decided not to film the England football team’s World Cup group games in 3D.

25 World Cup games will be filmed in 3D this summer in South Africa, and shown in 50 cinemas and five other ‘public venues’ across the UK.

As the rights to broadcast the World Cup in the UK are held by the BBC and ITV, Sky will be unable to show any of the 3D football matches on the Sky 3D channel, meaning that fans will be unable to watch 3D World Cup games at home or in a pub.

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World Cup 3D venues to be confirmed

Instead of watching on TV, fans will have to buy tickets to watch the games in one of the yet-to-be-confirmed cinemas or other ‘public venues’.

England football fans have been frustrated further as none of the team’s group games will be filmed in 3D – although an England game in the later stages of the World Cup could be filmed in 3D should the team progress to the quarter finals or beyond.

Plans were confirmed to have seven 3D cameras targeted on the action at each game that will be filmed in 3D, with four cameras being at pitch level, where the 3D effect will be more dramatic, and three positioned higher. FIFA explained to us that there will be a total of 32 2D cameras in position for every World Cup game.

World Cup 2010 in HD

Ben Stevens, Which? researcher, said: ‘While Sky has launched a 3D channel, and 3D TVs will be available to buy soon, it seems like consumers are going to have to wait until Brazil 2014 for a truly 3D World Cup that can be enjoyed in the home.

‘The good news about the 2010 World Cup is that it will be available to watch in high definition without a subscription through either the Freesat HD or the new Freeview HD TV services’.

For more information on the new Freeview HD service, check out our Freeview HD advice guide

Click here to find the best Freesat an Freeview set-top boxes

Toshiba World Cup 2010 promotion

Toshiba also made a World Cup announcement today and has offered consumers their money back on any Toshiba TV or laptop bought between 12th April and 10th June, if the England football team wins the World Cup.

To find out how Toshiba products have fared in our lab-based tests, check out our TV and laptop reviews

Sky has also announced four more live 3D Premier League games to be shown this season, which are also listed below, following the list of 25 World Cup games that will be shown in 3D.

South Africa World Cup games to be filmed in 3D

  • June 11th – South Africa vs. Mexico
  • June 12th – Argentina vs. Nigeria
  • June 13th – Germany vs. Australia
  • June 14th – Netherlands vs. Denmark
  • June 15th – Brazil vs. North Korea
  • June 16th – Spain vs. Switzerland
  • June 17th – Argentina vs. South Korea
  • June 18th – Slovenia vs. USA
  • June 19th – Netherlands vs. Japan
  • June 20th – Brazil vs. Ivory Coast
  • June 21st – Spain vs. Honduras
  • June 22nd – Nigeria vs. South Korea
  • June 23rd – Ghana vs. Germany
  • June 24th – Slovakia vs. Italy
  • June 25th – Portugal vs. Brazil
  • June 27th – Winners of Group B vs. Runner up in Group A
  • June 28th – Winners of Group E vs. Runner up in Group F
  • June 28th – Winners of Group G vs. Runner up in Group H
  • July 2nd – Quarter final
  • July 3rd – Quarter final
  • July 3rd – Quarter final
  • July 6th – Semi final
  • July 7th – Semi final
  • July 10th – 3rd place play-off
  • July 11th – World Cup final

Premier League games to be shown on the Sky 3D channel in April

  • 11th April – Blackburn Rovers vs. Manchester United
  • 14th April – Tottenham Hotspur vs. Arsenal
  • 17th April – Manchester City vs Manchester United
  • 25th April – Chelsea vs. Stoke

To find pubs showing these Premier League games in 3D go to Sky’s 3D pub finder website.

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