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Which? calls for consistent labelling on muesli

Muesli packs should show traffic lights and %GDA


Which? is calling for consistent labelling on muesli to make it easier for you to pick the healthiest choice.

In our analysis of 69 big-brand and supermarket own-label mueslis, we found inconsistencies in how muesli is labelled, with some supermarkets and manufacturers supporting the FSA’s recommended labelling scheme and others arguing that their own labelling is more accurate.

The FSA’s recommended labelling scheme indicates the level of fat, saturated fat and salt in food by including the text ‘high, ‘medium’ or ‘low’, the colours red, amber or green, plus what percentage of your guideline daily amounts (%GDA) the nutrients make up.

Which? members can read the full story in the July issue of Which? – or, if you’re not a member, click here to sign up. Membership costs just £1 for your first trial month.

Is muesli healthy?

On the whole, muesli is a healthy breakfast. Most of those we looked at contain more fibre per 100g than wholemeal bread, more protein than other cereals and are a source of B vitamins – which are important for healthy skin, and enhancing nerve function and energy metabolism.

We also looked at the levels of salt, fat, saturated fat and sugar in the mueslis – click here to read the full article and see what we found. 

Find out more about the Which? healthy eating campaign.

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